One way to sell things...

HEMA, a Dutch-based Woolworths-cum-Target with stores in Germany and Belgium, has created what appears to be an authentic home page on its website: Images load of current products for sale, and tabs appear to direct you to various pages on the site. Without giving too much away, we’ll just say that after the page loads, it soon deconstructs, Rube Goldberg–style. We have never seen such a mischievously subversive mass-merchandising gambit.